McDonald’s has the golden arches, Twitter has a bird, Nike has a tick, and Apple has an apple. All of these are famous and familiar logos.
Your logo is one of the most recognizable things about your business, and that’s why it needs to be simple but striking and professional.
We’d sometimes admit that thinking up a logo that best represents our business is a lot harder than it seems. It’s no wonder that big companies hire designers just to come up with that little graphic.
But now, you don’t have to hire a professional because you have digital tools and services that allow you to create and design logos in a fast and easy way. Especially if you’re running a fledgling business, these logo-making tools and services are a good way to start to launch your brand to your potential audience.
Depending on your preferences and budget, when choosing the best logo maker for your needs, you have to consider these factors:
- Ease of use – Some logo makers do the work for you (there are hundreds and thousands of templates to choose from), while others require you to design your logo from scratch.
- Price – Many logo-making tools are 100% free, while others will charge you if you want to download more high-quality versions of your logo or have access to more customization features.
- Customization features – Depending on the subscription plan, many logo-making tools offer full drag-and-drop interfaces and many other design elements. Others have more limited features, especially if they are free ones.
Without further ado, check out the following popular tools and services for a quick logo design:
Wix Logo Maker
If you have a somewhat refined taste and are looking for a professional-looking design for your logo, you may want to go with the Wix Logo Maker. Wix’s complementary drag-and-drop website maker can be bundled with the logo tools, making it a great option for anyone building a brand. You can also use Wix’s online business name if you prefer.
Start by sharing info, such as your business name and industry, and the logo maker will automatically generate a range of logo suggestions to choose from. Then you can customize the font, icon, and color palette to your preference.
If you have a specific design in mind or want some more customization, you can also use a feature to get matched with a professional designer. This feature learns from what you like to create your design. It asks you to vote on a series of logos so that it can better understand your design tastes and preferences. But it comes with a price – $49 for basic logo files and $99 for all versions (including vector versions). If you sign up for one of Wix’s premium website plans, you can enjoy all these features for $11 to $24 per month.
This logo maker is a fantastic option for anyone who lacks design skills but knows what they want.
Canva is a very popular source of free design for beginners, and its logo is no exception. It’s more than just a logo maker, as it is also used for other design projects. One of Canvas’ selling points is its easy drag-and-drop element, along with its sleek and professional layouts that make Canva an ideal tool for both novice and experienced designers.
Canva has over a hundred templates to create logos easily, and these templates are high-quality, so logos made with this tool tend to look quite professional. In addition to free elements and features, Canva also offers premium elements for only $1 each.
Canva has an easy-to-use design that makes it an excellent tool for those with no design experience. While it has fewer customization features than other tools, Canva’s high-quality templates guarantee to make your logos look sleek and professional
Most logo-making tools depend on the user’s input, and Logaster is no exception. Among its strengths include speed and convenience rather than design capabilities.
Here’s how Logaster works:
Enter the name of your company and industry type. Then Logaster shows you a variety of logo suggestions with different colors, fonts, and icons. Each suggested logo is customizable with a number of layout and color options. You have to uncheck each single color you don’t want. But otherwise, that’s it – it’s that simple.
The free logo suggestions are small and low-quality. If you go with Logaster’s premium plan, you can have access to larger and more high-quality logos whose price ranges from $10 to $25. But in terms of quality, Logaster’s designs, fonts, and colors tend to be generic and somewhat unprofessional – unless minimalist or cartoonish logos are your thing. You’d rather look for somewhere else to create a more polished and professional look for your logo.
Loka (formerly LogoJoy)
Looka is pretty distinct from the other logo makers on this list as it uses artificial intelligence (AI), which determines your design preferences to create a custom logo.
Using its AI feature, Looka determines what logo design you might like based on your color, icon, and style preferences. It displays more than 20 logo examples, and from these examples, you’re asked to choose the five ones you like best. Afterwards, you can pick a color palette and include any special symbols (such as a triangle). And that’s pretty much it! Looka will work its magic and show you some good logo suggestions, which you can customize further with your preferred colors, fonts, and styles.
Many users attest Looka’s ease of use and the professional-looking results it provides. Considering that it uses AI to generate logos, one could expect the results a little bit smarter and more tailored. Still, Looka’s concept is cool. Generally, it creates logos a lot better than some of its competitors.
Tailor Brands is not just one of the most popular logo-making tools out there. It’s also one of the best ones recently. Like other input-based logo makers, Tailor Brands’ selling point is convenience and ease of use. But other logo makers tend to produce amateurish-looking designs. Tailor Brands, thankfully, does not.
Enter your company name, choose your industry, describe your business, and decide whether you prefer a text-based, icon-based, or initials-based logo. Then the app will gauge your type preferences by letting you choose your favorites from a series of sample fonts. And then, a number of logos will be automatically generated for you. Then, you can access the logo with a basic $2.99 monthly plan or a premium $10.99 monthly plan. After you’ve purchased your logo, you can customize it further by changing the font, colors, and icons.
While it takes some digging, there are some really good icons among the basic selections, and the chosen fonts and colors partner nicely with them.
For anyone with little to no design skills and experience, the professional-looking templates and the easy Q&A process make Tailor Brands an ideal option. But it’s quite limited for those who want more customization design capabilities since it allows one to customize their logo only after they’ve purchased it.